How to Become a Brand. Or Not.

Becoming a brand takes intention and thought. It is by definition a marketing approach. In our current era, this is not exclusively for products and organizations but individuals. Educators, specifically are often encouraged to “build their personal brand“. I’ve seen others, incorporate strategies that have led them to successfully creating a brand. Let me share a few things that may help you to build your personal brand.

  1. The majority of your tweets should be links to other sites. A tweet without one has no value. Bonus if you auto-tweet them all day long. Make your brand 24/7.
  2. Never post personal content. No one wants to hear about your naps or golf game or shopping excursions with your wife. The more you tweet about yourself as a human being, the more your brand loses its focus. People use twitter for information, not your silly natterings.
  3. Blog like an expert. Your blog posts should be stand-alone artifacts of authority. Questioning your practice or showing ambivalence makes you look weak. Write as if you’re the smartest person in the room.
  4. Never engage in conversation on twitter. When people question you or reach out to you, ignore them. It’s a time and energy suck. Spend your
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Happy Birthday George, Sorry I Suck

If you don’t already know, I’m one of the Couroski brothers. I have socks to prove it.


(I’m guessing the reason that Alec is huge and George is tiny in the image is because Alec likely paid for them and George never reimbursed him)

Alec and George have been a big part of my learning for several years. Alec got me started teaching at the University and we’ve presented together many times virtually and in person. When Alec turned 40, I organized a little video with 75 of his friends to have some fun and celebrate his life.

Alec also conspired with Diana Williams to create my epic 50th #socks4dean birthday.

Over the last couple of years, George has been asking for his video.

I should have really made him one but between my laziness and lack of inspiration, it never happened. Fortunately, I have women in my life who remind me of stuff. Michelle Baldwin let me know that we missed George’s 40th last year and that perhaps some of us should step up. Michelle … Read the rest

2015: My Year in Numbers

20 years ago, we would have a New Year’s Eve party and send our kids to their bedrooms to sleep and be quiet while the adults partied. This year, my kids had parties and asked us to go to our bedrooms and be quiet. Circle of life? Not sure, but it did give me time to make this.

This is my 4th year doing this. Starting in 2012 continuing in 2013 and 2014, it’s something I can put together in an evening. It’s equal parts reflection and creativity. Maybe that’s what data should be. I don’t know. Anyway, without further ado.

2015 Year in Numbers from shareski on Vimeo.… Read the rest

The #deanies

deanie3

What are the #deanies? Simple. They are a prestigious award designed to recognize the very best in education. Or maybe not.

As with much of my goofiness on twitter, this started on an impulse. I’m not 100% sure what triggered it but I think I was reading my stream and someone posting about an award they won. There is lots of controversy out there about the need and purpose of awards. Frankly, I’m not that invested in the conversation. However, I think, for the most part, they don’t mean a lot other than someone thinks you deserve some recognition, which is a good thing. But the reality is, most awards are given by small groups of people with little or no authority. Again, that’s not a big deal but then I wondered, what’s stopping me from giving out awards? And the first #deanie was born.

Since then, I’ve given out more than 100 #deanies. You can view them here or here or even here (be sure to filter by twitter). My criteria follow strict guidelines of whim and … Read the rest

What Educators Should Tweet About

Gotcha. I have no idea what educators should tweet about. Consider the title pure link bait. (Was thinking about titling it “I tweeted this out and you’ll never guess what happened next”, but that’s more of an Upworthy thing)

Actually there are many people who have created helpful guidelines and tools for educators delving into social media. I’m the last person you probably would look for to advise folks on how to use twitter. Having been using it for over 8 years and almost 100,000 tweets I’m still unsure and hesitate on sharing with people who to use it. The ways are varied and nuanced.

But I can share some of the ways I’ve used it, so here’s my unofficial guide to using twitter.

1. Post random song lyrics.

Often as I’m listening to music, a lyric will strike me and posting it offers a little puzzle piece and for those that see it as such, builds this tiny connection of getting an inside joke.

2. Get people to do challenges at live events.

 

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