Becoming a brand takes intention and thought. It is by definition a marketing approach. In our current era, this is not exclusively for products and organizations but individuals. Educators, specifically are often encouraged to “build their personal brand“. I’ve seen others, incorporate strategies that have led them to successfully creating a brand. Let me share a few things that may help you to build your personal brand.
- The majority of your tweets should be links to other sites. A tweet without one has no value. Bonus if you auto-tweet them all day long. Make your brand 24/7.
- Never post personal content. No one wants to hear about your naps or golf game or shopping excursions with your wife. The more you tweet about yourself as a human being, the more your brand loses its focus. People use twitter for information, not your silly natterings.
- Blog like an expert. Your blog posts should be stand-alone artifacts of authority. Questioning your practice or showing ambivalence makes you look weak. Write as if you’re the smartest person in the room.
- Never engage in conversation on twitter. When people question you or reach out to you, ignore them. It’s a time and
