Becoming a brand takes intention and thought. It is by definition a marketing approach. In our current era, this is not exclusively for products and organizations but individuals. Educators, specifically are often encouraged to “build their personal brand“. I’ve seen others, incorporate strategies that have led them to successfully creating a brand. Let me share a few things that may help you to build your personal brand.
The majority of your tweets should be links to other sites. A tweet without one has no value. Bonus if you auto-tweet them all day long. Make your brand 24/7.
Never post personal content. No one wants to hear about your naps or golf game or shopping excursions with your wife. The more you tweet about yourself as a human being, the more your brand loses its focus. People use twitter for information, not your silly natterings.
Blog like an expert. Your blog posts should be stand-alone artifacts of authority. Questioning your practice or showing ambivalence makes you look weak. Write as if you’re the smartest person in the room.
Never engage in conversation on twitter. When people question you or reach out to you, ignore them. It’s a time and energy suck. Spend your
If you don’t already know, I’m one of the Couroski brothers. I have socks to prove it.
(I’m guessing the reason that Alec is huge and George is tiny in the image is because Alec likely paid for them and George never reimbursed him)
Alec and George have been a big part of my learning for several years. Alec got me started teaching at the University and we’ve presented together many times virtually and in person. When Alec turned 40, I organized a little video with 75 of his friends to have some fun and celebrate his life.
I should have really made him one but between my laziness and lack of inspiration, it never happened. Fortunately, I have women in my life who remind me of stuff. Michelle Baldwin let me know that we missed George’s 40th last year and that perhaps some of us should step up. Michelle … Read the rest
Today a Canadian hero in education died suddenly from a massive heart attack. Joe Bower as a middle school teacher from Alberta. He was 37 years old.
I almost didn’t write this since somefolks had already written about Joe. But then I realized the more people know about Joe and his work, the richer his legacy. If you know Joe, followed him on twitter, read his blog or heard him speak, you likely already know what a smart, passionate thinker he was. My own interactions largely revolved around me introducing my pre-service teachers to his work as well as referencing him in any presentations I did around assessment. I use this slide to showcase those that have influenced my thinking around assessment. Some of these folks are world renowned “experts”. Joe was every bit as important as any of them. (Sadly Grant Wiggins passed away in 2015)
As eloquently and passionately as Joe shared, what was overwhelming evident to me is how much he cared for children. He was willing to speak the truth, even when it was harsh and unpopular with many. Not to be provocative but because he truly … Read the rest
This completes my 7th year of taking a photo a day. Inspired originally by D’arcy Norman, who is 2 years ahead of me, It remains as just something I do. Like Alan Levine, I do occasionally miss a day, but not more than a handful a year.
In addition, I like to create a compilation of my year via video. Here are my past efforts:
I wasn’t sure I was going to make one for this year but in a surprising twist, one of daughters said, “When are we going to see the year in photos?” Each year I’ve made them watch it they usually groan and complain, make snarky comments about too many golf and conference photos but also have many memories sparked about their own year.
I tried to get this under 20 minutes but couldn’t quite as I know some folks attention spans are minuscule. I didn’t include every photo but most every. So if you have 20 minutes, enjoy. If not, move it along but many of you are in it. Leave a note if you are. 🙂
… Read the rest
20 years ago, we would have a New Year’s Eve party and send our kids to their bedrooms to sleep and be quiet while the adults partied. This year, my kids had parties and asked us to go to our bedrooms and be quiet. Circle of life? Not sure, but it did give me time to make this.
This is my 4th year doing this. Starting in 2012 continuing in 2013 and 2014, it’s something I can put together in an evening. It’s equal parts reflection and creativity. Maybe that’s what data should be. I don’t know. Anyway, without further ado.