Other than having this commercial’s jingle run in my brain and our house, I didn’t realize its origins. This isn’t the first time nor the last time a kid will fool around with his computer, put together a video, post it and find audience. That’s old news for many. The shift is that the amateur is valued and perhaps equal.
Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA Worldwide, based in the Los Angeles neighborhood of Playa del Rey.
What’s different is that although the tools are cheaper and very close to those of professionals, they aren’t even necessary; good ideas and design are. Dan Pink is on to something. The kid didn’t even use a camera. He took a song he liked but more importantly a lyric in the song and crafted a short but powerful message. Just messing around. With all that’s available we don’t need a camera or much of a computer for kids to be producing some amazing things. It’s not about fancy tools or access as much as it is about ideas and communication. Like my post yesterday, with all the media we observed, we have examples of what works and what doesn’t.
So let that be a lesson to all you kids out there….Innovation and Design is the challenge not technology.
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[...] – PMP Today wrote an interesting post today onHere’s a quick excerpt Other than having this commercial’s jingle run in my brain and our house, I didn’t realize its origins. This isn’t the first time nor the last time a kid will fool around with his computer, put together a video, post it and find audience. That’s old news for many. The shift is that the amateur is valued and perhaps equal. Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA Worldwide, based in the Los Angeles n [...]
[...] Read the rest of this great post here [...]
You are dead on with this post. How do we convince our test hungry nation that kids need time to be innovative? How do we convince schools that this time would serve to boost their test scores and not be a detriment to them? Hmmm.
This is a great story to share with students as well. As soon as I hear the song now, it’s the Apple commercial I think of.
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Even when times are tough, kids still need clothes. Now they can have name brand clothes below wholesale.
[...] and another example of not even needing a camera to produce video. So what happens when everyone begins asking for their personal footage? Full [...]