This from David Jakes touting the beauty and power of Doritos latest campaign of using user-generated video for their SuperBowl commercial. This video is one of five finalists and it cost $12.79 and none of the creators was over 22 years old.
I’m sure we’ll see more and more of a trend towards validating user generated content. We’ve already seen this with blogging and journalism; this is a natural progression.
It also tells me that people are learning this stuff on their own. The tools used to be the hard part. Now the focus is on content and in a flat world everyone’s got a shot at success.
You can watch all five finalists here…you can also find them on youtube and probably a jillion other sites as well.
I bet they cut the scene with the hot tub full pf hot spicy queso dip
Great example of the “new” video form.
(PS- I might scream if the verification code here borks again, where I browser back as instructed, and my comment is gone! I really hate spammers, but I am liking less and less hard to use captchas).
Advertising budgets I’m sure have gone down with the internet and home videos practically advertising for them! I can’t even remember the last time I saw a dorito’s commercial on television.
[...] jingle run in my brain and our house, I didn’t realize its origins. This isn’t the first time nor the last time a kid will fool around with his computer, put together a video, post it and find [...]
[...] jingle run in my brain and our house, I didn’t realize its origins. This isn’t the first time nor the last time a kid will fool around with his computer, put together a video, post it and find [...]