Building Social Capital with Community

I'm going to be working with school administrators and leaders in the next few months and some of that time I want to focus specifically on the role of building social capital with the community.  I want you to put your parent hat on for a moment and consider the ways your child's school or district builds that social capital…trust. I'd love to share, not only some examples but also some stories that shows the impact. I realize that could be tough but I'm asking anyway. 

So please leave a comment and hopefully a link to some example of school/district leadership that builds trust and social capital with technology. It may be an active and conversational twitter account. I say conversational because having a twitter account, website or any other space that is simply used to broadcast announcements or events might be useful but I don't consider it a very proactive way of engaging parents and community. In particular those leaders who have shifted away from sophisticated, over edited media releases/communications to conversational authentic sharing. I'm seeking examples of where that online presence led to positive encounters etc. 

Ideally, I'd like to reach out to some of these people and perhaps have them share either on video or live during one of my workshops, how and why they do what they do. 

This doesn't have to be a grandiose effort or production, the simple act of showing your community that you're a real person who is interested in fostering relationships with parents is what I'd like to showcase. 

At the tone or in the comment section, leave your name and number link or website and I'll get back to you. Thanks. 


Photo by: Paul Townsend