It’s hard not to like Joe Sanfelippo. Despite his annoying habit of posting the Packer logo after they win, he’s a good man, doing good work. He also uses video in a pretty unique way. As part of a workshop I was doing with some local administrators, I wanted to share Joe’s approach and thinking around how and why he uses this content. I was intending to have him share during our live session but he wasn’t able to make that time so he graciously agreed to sit down with me via Zoom for a quick chat. Here’s the edited version of our conversation.