February 1, 2007

$12.79 sure goes a long way these days

This from David Jakes touting the beauty and power of Doritos latest campaign of using user-generated video for their SuperBowl commercial. This video is one of five finalists and it cost $12.79 and none of the creators was over 22 years old.

I’m sure we’ll see more and more of a trend towards validating user generated content. We’ve already seen this with blogging and journalism; this is a natural progression.

It also tells me that people are learning this stuff on their own. The tools used to be the hard part. Now the focus is on content and in a flat world everyone’s got a shot at success.

You can watch all five finalists here…you can also find them on youtube and probably a jillion other sites as well.