Is your identity worth $10 a year?

Disclaimer: Most people who would bother to read this blog might get this and most who don’t read this won’t.

Purchasing your domain name will be, and is becoming a big deal. Even if you don’t blog or wiki or whatever. If you exist, you should be claiming your identity. Whether google is making us more stupid or not, it is almost the de facto standard for finding out about someone.

Google yourself. Do it now. What comes up? Nothing? Good stuff? Somebody with the same or similar name? If someone else is googling you, would they know the difference? For those that answered nothing, you might be safe for now. But as google becomes better and better at indexing, even the smallest digital footprint will appear. That small footprint might be a forum posting from 3 years ago. It might be a newspaper article. It might be something that really doesn’t reflect who you are.
Following the lead of Ewan and Will, I went out and looked for shareski.com and shareski.ca. shareski.com was already taken by a company that buys domains and sells them at inflated prices. Most domain registrars charge between $7 and $20 a year for … Read the rest