This post was last updated on December 12th, 2011 at 03:16 pm
I was asked to produce a series of videos for an upcoming breast cancer fundraiser event in September. The concept was to interview someone who is currently in the midst of breast cancer, someone who has survived breast cancer and someone who has lost someone to breast cancer.
This video is of a local women who has terminal cancer. It’s challenging and a little nerve racking to be working with such a sensitive subject. The intent is obviously to tell her story in a clear and concise way and at the same time evoke the emotion that will get people to open up their wallets.
I thought I’d take some time to reveal some of the reasoning and thought behind my production/design choices. I’ve always believed and have been taught that nothing should be random so hopefully I can address those choices.
The raw interview was about 12 minutes. I had a goal of getting the interview under 5 minutes. Determing what to cut was difficult. This is where you need an unbias eye to see if you’ve … Read the rest