Understanding Lurkers

This post was last updated on September 5th, 2011 at 11:04 am

Almost, but not quite a follow up to my last post about stages, this snippet from Spark’s latest podcast sheds some interesting light on why people choose to lurk rather than participate. If you’re one of those who tries to persuade others to invest in social networks and embrace them, perhaps this might help, or maybe you would challenge the premise. Either way, it’s a worthwhile 3 minutes.
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