Why Audience Matters

This post was last updated on December 12th, 2011 at 03:15 pm

Cross posted at The Tech Learning Blog

This facebook/twitter posting by Chris Lehmann got my attention.

It's hard to argue with that statement and it raises some interesting questions and implications. It reminded me this cartoon by Hugh MacLeod (warning, Hugh as an affection for the f-bomb)

It's powerful statement warning about our ability to connect and yet wallow in shallowness and fluff. While I concur with Chris's concern I also think it's important to explore the nature and purpose of audience.

Placing a clustr map on your blog or receiving a comment from someone on the other side of the world is pretty amazing. Often in very contrived ways, teachers find these connections for their students and generally get the "ooohs" and "awwwws" for while. As Chris suggests this novelty fades. But I would argue the word "audience" has a number of connotations and uses. Understanding and leveraging them thoughtfully is the key.

Audience as Eyeballs

This is about pure numbers. Views on a youtube video, reads on a blog, traffic on a website. These tell students that others are watching.  That's important. Just as it's important … Read the rest