For the second year in a row, I was asked to produce a video for a local cancer fundraising event called The Concert of Hope. Last year they raised over $100,000 in one night that featured three recording artists, an auction and my videos. While last year I created three, this time I only created one five minute feature on Sherilee who, in the past year has experienced some hope in her battle.
As I mentioned in my post last year, dealing with someone’s story of cancer is quite a task, you don’t edit flippantly. Each decision goes through a much more stringent process than other projects I’ve done. Part of my challenge this time was all I had was a 15 minute interview with no b-roll footage. In the end, I think her story stands fine on its own. Very little however is in sequence. The last part is from the middle, the middle is from the beginning of the interview and the beginning is from the end of the interview.
Although I didn’t think about a soundtrack till after I had done a draft cut, I struggled finding a soundtrack I really liked. In the end, … Read the rest
This post was last updated on December 12th, 2011 at 03:16 pm
I was asked to produce a series of videos for an upcoming breast cancer fundraiser event in September. The concept was to interview someone who is currently in the midst of breast cancer, someone who has survived breast cancer and someone who has lost someone to breast cancer.
This video is of a local women who has terminal cancer. It’s challenging and a little nerve racking to be working with such a sensitive subject. The intent is obviously to tell her story in a clear and concise way and at the same time evoke the emotion that will get people to open up their wallets.
I thought I’d take some time to reveal some of the reasoning and thought behind my production/design choices. I’ve always believed and have been taught that nothing should be random so hopefully I can address those choices.
The raw interview was about 12 minutes. I had a goal of getting the interview under 5 minutes. Determing what to cut was difficult. This is where you need an unbias eye to see if you’ve … Read the rest