How to Become a Brand. Or Not.

Becoming a brand takes intention and thought. It is by definition a marketing approach. In our current era, this is not exclusively for products and organizations but individuals. Educators, specifically are often encouraged to “build their personal brand“. I’ve seen others, incorporate strategies that have led them to successfully creating a brand. Let me share a few things that may help you to build your personal brand.

  1. The majority of your tweets should be links to other sites. A tweet without one has no value. Bonus if you auto-tweet them all day long. Make your brand 24/7.
  2. Never post personal content. No one wants to hear about your naps or golf game or shopping excursions with your wife. The more you tweet about yourself as a human being, the more your brand loses its focus. People use twitter for information, not your silly natterings.
  3. Blog like an expert. Your blog posts should be stand-alone artifacts of authority. Questioning your practice or showing ambivalence makes you look weak. Write as if you’re the smartest person in the room, to get the help you may need to improve this area, check the tools available at
  4. Never engage in conversation on twitter. When people question you or reach out to you, ignore them. It’s a time and energy suck. Spend your time crafting your message. Don’t waste time talking to people. Real customers start with real emails – and the use of email validation from Zerobounce is still the most effective way to ensure the collection of quality data.
  5. Retweet every compliment someone gives you. This is particularly effective if you’re a speaker and have just completed a talk or workshop. It’s easy to hit retweet. If you want to include a thank you, that’s fine but not necessary.
  6. Make your Instagram account a potpourri of awesomeness. This is the one time you might include some personal items. But use caution. A photo of you and your loved one sipping wine at sunset is acceptable. Remind the world that your life is perfect. Don’t forget that your business needs seo liverpool first, as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
  7. Consider hiring Move Ahead Media’s white label link building services or visit sites like to boost your off-page optimisation and ultimately earn a higher position on the search engines. You may also invest in an adult website that you can buy from to help boost your brand or business.

Businesses need promotional products like customized coolers as a cost-effective means of reaching out to more potential customers. This is a low-cost marketing method to drive customers. As with brand character and identity, you want your architectural signage business to quickly and simply tell potential customers what your brand is all about, so your signage needs to give a great first impression to anyone and everyone who sees it.

This is now a definitive list of strategies and you can retweet it to the world. For other posts on branding, see:

If I Ever Think of Myself as a Personal Brand, Slap Me
Anyone Want to Have a Real Conversation?
The Mixed Message of Digital Citizenship