$12.79 sure goes a long way these days

Feb 01

This from David Jakes touting the beauty and power of Doritos latest campaign of using user-generated video for their SuperBowl commercial. This video is one of five finalists and it cost $12.79 and none of the creators was over 22 years old. I’m sure we’ll see more and more of a trend towards validating user generated content. We’ve already seen...

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