June 9, 2006

The case for RSS

Came across this article on the importance of RSS.  Here’s a few gems from it:

Saying that RSS is only for geeks today is like saying in 1998 that the web was only for geeks.

You should be fired if you do a marketing site without an RSS feed.

no one can force an RSS feed down my throat. When I want to subscribe, I can. If I no longer choose to, I can stop

RSS puts pressure — lots of pressure — on the subject line for each individual feed, which have to be shorter, more focused and relentlessly to the point.

If you have trouble selling the idea within your organization, it’s enough to know that RSS helps make content more sharable and findable… and you shouldn’t get any arguments there.

I’m always looking for talking points around RSS. These are some that may stick.